Newsletters can be a powerful weapon in your marketing arsenal. They help to create trust, build brand recognition and awareness, inform your audience of news and promotions as well as helping to establish you as the expert within your field. Here are a few top tips to help you take your newsletters to the next […]
‘Why have I not had any orders placed when my new advert was in the press last week?’ This seems to be a question that is asked frequently, and in short, marketing a business isn’t a one-off action. It would be every business owners dream to simply place an advertisement and then sit back and […]
Easter is rapidly approaching (2011 dates below) and even if you don’t sell chocolate Easter eggs or fluffy bunnies, there are significant opportunities over the holiday period, for all types of businesses, to advertise and market themselves this Easter. Easter is not ‘simply for the kids’ anymore and has become one of the most profitable […]
If you want to create some attractive marketing material, whether it’s an advert, website or a leaflet, there are some basic rules that you must apply for your copy to work for you. 1. Your headline – this must spark interest with your audience. A question which addresses your potential clients needs or desire is recommended to gain […]
We’ve all heard the saying, ‘Looking Good, Feeling Good’. Well that’s the same for your business too. It’s important that your business projects the right impression to your customers and potential clients.
You give your business card to create a memory for whoever you give it to – allowing them to refer back to it and do something about it – contact you, or look you up online. But are you missing a trick? an opportunity? Ask yourself, does your business card stand out from the crowd or is it just like every other card? Read our 10 ways to advertise yourself on a single business card.
Defining your brand is an important element of your business, it helps distinguish you from your competitors and shows who and what your business stands for. BlueFlameDesign are experienced in helping new start-ups with their business branding and design requirements. Visit www.blueflamedesign.biz now and see how they can help promote your new business.
A list of useful online colour resources and tools to aid in your design and branding projects.
A useful resource list for graphic designers who need reference to all the standard paper, envelope and photographic print sizes.
A useful reference list to the more commonly used terms within the Graphic Design and Print industry.
One of the most important things you can do as a business owner is to ensure that the visual representation of your business is both professional in appearance and projects the right message to your potential customers. This branding is key. If you don’t create a good first impression customers may pass you by and never return again.
When you are designing a job that is to be printed there are certain things that need to be remembered and checked. Here is a handy Design for Print Check List to hopefully save you some costly mistakes!