‘Why have I not had any orders placed when my new advert was in the press last week?’ This seems to be a question that is asked frequently, and in short, marketing a business isn’t a one-off action. It would be every business owners dream to simply place an advertisement and then sit back and […]
If you want to create some attractive marketing material, whether it’s an advert, website or a leaflet, there are some basic rules that you must apply for your copy to work for you. 1. Your headline – this must spark interest with your audience. A question which addresses your potential clients needs or desire is recommended to gain […]
Your brand isn’t about a buzzword. It becomes a permanent part of your business. It’s a name, a term, a word or just a feeling that someone gets when they see your name or logo, read about you, or hear about you from their peers. Your brand offers your customers a promise, and then it’s your job to fulfill that brand promise by delivering on it.
We’ve all heard the saying, ‘Looking Good, Feeling Good’. Well that’s the same for your business too. It’s important that your business projects the right impression to your customers and potential clients.
Nowadays your customers (or potential customers) have more choices than ever before and the differences between the services that you and your competition offer may be less, and less significant.
There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure? Maybe it’s just the economy, or the competition, or a change in staff? Well now there’s a gauge, a metric, seven easy to identify indicators to help determine if it’s the name that’s causing the problem.
As a small business owner, have you seroiusly thought about how your company is perceived?
You give your business card to create a memory for whoever you give it to – allowing them to refer back to it and do something about it – contact you, or look you up online. But are you missing a trick? an opportunity? Ask yourself, does your business card stand out from the crowd or is it just like every other card? Read our 10 ways to advertise yourself on a single business card.
Personal or business branding is all about your image and the image of your business. It is more than just emblems or logos. It includes the image of perceived quality. This perceived image may include reliability, quality, trust and more. Being a small business you are going to want people to recognise and remember your business for these qualities too.
With many logo designers there is a lot of confusion regarding what constitutes a company’s brand. In truth, your company’s brand, identity, and image are all separate facets of its market presence. Visit The BlueFlameDesign blog for an outline to why.
Defining your brand is an important element of your business, it helps distinguish you from your competitors and shows who and what your business stands for. BlueFlameDesign are experienced in helping new start-ups with their business branding and design requirements. Visit www.blueflamedesign.biz now and see how they can help promote your new business.
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. Ideally, you should be able to communicate your company ethos, principles, mission and the nature of products or services offered simply by viewing your company logo alone.