Murderous Marketing & Blood-Curdling Branding Murderous Marketing, Blood-Curdling Branding, Eerie Advertising, Bone-Chilling Brochures … and we’re not just talking about Halloween! Running a business can drain heavily on your financial resources, but that doesn’t mean you should neglect your marketing and cut corners! ‘Frankenstein’ marketing efforts using clip art logos photocopied leaflets and ‘quick-fix’ brochures are […]
11 Points to Remember for Successful Business Marketing If you are in business then you should be in marketing too, it’s as simple as that! There are many wonderful and descriptive definitions for the term ‘marketing’. If you think of it as a finding a way to build a relationship with someone who doesn’t know […]
5 Essential Print Marketing Tips for your Business One of the best and worst traits of print media is its inherent flexibility: your print design is only limited by your creativity. So before you set out to design a marketing campaign, we’ve set out a series of print marketing tips to ensure your advertising and […]
15 Point Business Marketing Inspection Checklist The primary function for your business marketing efforts is to elicit a positive response from your target audience. So what happens when you channel money into an advertising and marketing campaign that’s met with little or no results? Hopefully our Free 15 point Business Marketing Inspection Checklist may help. […]
‘No Cost’ Marketing Tips for your Small Business Small Business Marketing doesn’t necessarily require a large budget and our ‘No Cost’ Marketing Tips will help! For many small businesses, marketing has often been regarded as an out-of-reach luxury. Buying advertising space in the local paper, specific trade publication or engaging in a direct mail campaign […]
Marketing Tips for the new Small Business Owner Starting a small business is not easy and takes a lot of hard work, dedication and determination. Not to mention enthusiasm, passion and many late nights! However there is nothing more pleasurable and confidence building than having your own successful business. Starting it from scratch, putting in […]
QR (Quick Response) codes have been around for a while, and because they are easy to create and reproduce, and store a lot of text and information, they really are an effective tool for inbound marketing. The codes are a great way to bridge the gap between your offline presence (flyers, business cards, posters, advertising […]
You know who you are as a company, but are you able to express that to your customers? Branding your business is a multilateral effort working toward the same goal – putting a clear picture in the heads of your customers of what your company does and what it stands for. Being able to articulate […]
Successful business can happen naturally but a truly strategic business and marketing plan can help to keep you focused on moving forward toward what you want your business to achieve. When asking clients if they have developed a business and marketing plan, rarely do they answer with a simple ‘yes’. We all know that it’s […]
Newsletters can be a powerful weapon in your marketing arsenal. They help to create trust, build brand recognition and awareness, inform your audience of news and promotions as well as helping to establish you as the expert within your field. Here are a few top tips to help you take your newsletters to the next […]
Confused by the jargon and terminology used by Marketing and PR Agencies at times? Here is a no-nonsense guide to hopefuly explain the more commonly used terms within the advertising, marketing and PR industry.
A useful resource list for graphic designers who need reference to all the standard paper, envelope and photographic print sizes.