There is no doubt that Twitter is an influential social media marketing tool that can be harnessed as part of your business marketing strategy, but how can your company reap the benefits of this popular service? Try these three simple things:
You need to know what people are saying about you to the wide world. Use Twitter Search or sign up for one of the many services to help you track what customers are saying about your brand. TweetDeck or Hootsuite are very popular in organising, scheduling and monitoring tweets.
Get your voice in the mix to build a following. Don’t just harp on about how great your company and products are though. Give your customers something useful, such as special offers, insights to what’s happening with your company or information they can use and benefit from. Connecting your blog to your Twitter account is a great way to continually publishing useful Tweets.
Twitter is a great place to find customers who need help. Whether they are your existing customers or somebody else’s, solve their problems for them and they’ll often tweet to turn their complaint into a compliment.