Newsletters can be a powerful weapon in your marketing arsenal. They help to create trust, build brand recognition and awareness, inform your audience of news and promotions as well as helping to establish you as the expert within your field.
Here are a few top tips to help you take your newsletters to the next level.
1. Know your readers
Although your newsletter should promote your business, its primary function is to build relationships with prospects and customers. Be sure to discuss topics that are relevant and interesting to your readers. If they know they’ll be getting useful information, they’ll continue to subscribe.
2. Make it unique
If you want your newsletter to get noticed (and read), make it different. Add personality by including a snapshot from your office, a photo of your team, nominate and employee of the month, a video message from your staff, a link to an entertaining website, etc. Don’t be afraid to portray emotion as people tend to do business with people!
3. Consider the design
The visual appeal of your newsletter has a lot to do with its success. The right design can captivate your audience before they read a single word. Consider the amount of text within your newsletter too and create a design that is clean, simple, and reinforces your brand. Of course the easiest option would be to leave it to the experts! Contact BlueFlameDesign Now!
4. Solicit feedback from your readers
Include your readers by asking for comments on your articles or stories. Maybe they could submit appropriate stories themselves. Your readers can be a great source of information so that your newsletter doesn’t become boring and lack-lustre in content. They’ll feel welcomed and you will get feedback on what you can do to improve your newsletter and future editions as well as finding out what your readers really like.
5. Be social and include your contact information
Although your primary goal is not to sell through your newsletter, you probably wouldn’t object to the occasional sale. So make sure readers have a way to reach you if they feel the urge to buy now. Also don’t forget that you can connect through many Social Media channels nowadays with most businesses having a Facebook or Twitter account to converse directly with their clients, subscribers and interested audience. Make sure that you promote your Social Media channels too. It’s a great way to widen the net and gather information for your next edition.
There are many factors that should be considered if you are wanting your company newsletter to be successful, and hopefully the points above will help. However, having BlueFlameDesign assist with the design, promotion and production of your next company newsletter will guarantee a professional and eye-catching design aligned to your company’s brand, that will deliver a strong, consistent and powerful message for your business.
What’s more, it will leave you time to do what you do best … and that’s running your business!
BlueFlameDesign is a small design agency located in West Sussex, in the UK, who are experienced in supporting new start-up companies and small businesses with their branding, graphic design and print marketing requirements.
Feel free to visit our website at www.blueflamedesign.biz and view our online portfolio and read through the testimonials that clients have been kind enough to share.