Easter is rapidly approaching (2011 dates below) and even if you don’t sell chocolate Easter eggs or fluffy bunnies, there are significant opportunities over the holiday period, for all types of businesses, to advertise and market themselves this Easter.
Easter is not ‘simply for the kids’ anymore and has become one of the most profitable holiday seasons of the year. So, is your business making the most of Easter marketing this year?
With spring in the air and Easter just around the corner, now is an ideal time for you to kick-start your Easter marketing campaign. Here are a few ideas;
01 – Retailers
Given that Easter is of course a holiday period, many retailers run Easter Sales and to drive interest in the lead up is important. So running your advertising prior to the sale starting is essential, and then upping the visibility over the Easter weekend to drive consumers in store would be a strategic move.
02 – Grocery Stores and Supermarkets
With many people spending time with their family and friends over Easter it’s important to gain market share in the lead up to the Easter Weekend. Ideally your Easter Advertising will feature creative designs with persuasive messaging to drive customers in store. Discounts off key staple items or loss leader activity will encourage them to do their ‘Big Easter Shop’ while in store.
03 – Travel Companies
With most people wanting to spend time with their families over the Easter weekend, there are two opportunities of advertising for travel companies. Firstly, with many people heading home there is a significant benefit for coach companies and airlines to offer discounts. The second opportunity is for people not heading home, but rather going away for the weekend. Vacation specials and ‘all inclusive’ deals should be advertised in time for the Easter weekend.
04 – Ecommerce
Many of the major ecommerce retailers run Easter weekend specials, from free shipping to coupon discounts – so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with an eye-catching and creative design indicating your Easter specials. It doesn’t matter if you sell food, clothing or kitchen gadgets, Easter is a great time to boost sales.
05 – Bars, Cafés and Restaurants
Many over the Easter weekend will be looking for things to do to fill out the weekend. So for bar, café and restaurant companies this is an opportunity that shouldn’t be missed! Advertising banners outside your establishment will draw attention to all passing-by and ‘Meal Deals’ and promotions are great way to get seats filled.
06 – Car Showrooms and Dealerships
Consumers in the market for a new car or motorbike will dedicate the long weekend heading to dealerships and asking for test drives. So running an advertising campaign in the lead up to, and over the Easter weekend, will no doubt result in leads being generated.
Hopefully these few ideas will help whet your appetite to promote your business this Easter … and remeber … if your business needs a friendly, affordable and reliable graphic design and print marketing company to help with your marketing efforts then contact us today or email firstname.lastname@example.org now!
UK Easter and Bank Holiday dates to remember for 2011:
Good Friday – 22nd April
Easter Monday – 25th April
Royal Wedding Bank Holiday – 29th April
Early May Bank Holiday – 2nd May
Spring Bank Holiday – 30th May