A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business.
Ideally, you should be able to communicate your company ethos, principles, mission and the nature of products or services offered simply by viewing your company logo alone. A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual image of your company.
People should be able to identify your company on sight of your logo. Trend shows, most of the good logos are simple and often text based. Think of the Microsoft, NOKIA, Vodafone, SONY, Disney, eBay or Google logos, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.
This principle of simplicity applies in most cases, however, we often see exceptions in Government Organisations, Hotels and Luxury Holiday Resorts etc. because they want to put up a classical exclusive image. This again brings us to another important point that should be considered with good logo design – the nature of business.
While simplicity can be the basic principle for any logo design, the designs may vary widely depending on the nature of business. For example, a financial institution might like to use a bold face font to express solidarity and stableness where as a courier service or transport company might prefer italicised fonts to express the speed and movement involved in their business. The same being that a solicitors may steer towards a classical serif font to show that the company is longstanding whereas a reflexologist or therapist may prefer a more free and handwritten font to emphasise the relaxed and approachable atmosphere to their business.
In addition, while specifying the design requirements for your logo you should consider the colour options for your company logo and business branding too (See my other post ‘Consider Colour for your Company Logo and Branding‘). Certain business categories seem to steer towards certain colour palettes. There are two trains of thought for this; either follow suit so that you fit in or be different so that you stand out! Whatever you decide, you should certainly ensure that your logo looks equally good and attractive in black and white.
I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we consider “modern” or “contemporary” today might be backdated tomorrow.
If you’ve still not got a logo for your business, or not happy with your existing logo then do something about it now! BlueFlameDesign offer a series of ‘Business Branding Packages‘ tailored to suit new start-ups or small businesses looking for a professional logo design service that keeps brand consistency and delivers maximum impact.