Starting up in business can be expensive and it is tempting to cut corners. Producing a company logo design, leaflets, flyers and other promotional material yourself are the areas where this is probably the most common – but be aware! If your graphic design looks amateurish then that will be detrimental to your sales!
The general perception seems to be that graphic design is all about making something look ‘pretty’ and that anyone can do it. In truth, graphic design is about communication – getting the right message to the right people. Promotional material and, yes, even your logo will say something about your business, good or bad.
The choice of fonts, colours, images, copy and even the paper your marketing material is printed on all have a bearing on how your business is perceived. Today, we live in a brand conscious world and it is more important than ever to make a good and lasting impression. We all make split second assumptions based on conditioned perceptions and these influence how we see things and respond to them, often on a subconscious level. Where this is particularly true is with the use of colour. There is psychology to it. What that means in business is that colours evoke an emotional response and therefore certain colours are suited to some industries more than others. Equally, one font can imply the idea that a business is quality, or established, but another that it is old fashioned.
There are a variety of factors to consider when putting together a logo and branding, or producing a piece of promotional literature. The bottom line is, what do want your customers to think of you? How well you communicate that message will determine how they respond.
Marketing and Communication is essential to every Company’s ability to grow their client base. In a nutshell, it means putting your Companies name, products and/or services out there in front of people and other companies so that they buy from YOU or use YOUR services.
So whether you are considering producing a logo, flyer, brochure, folder or some other form of marketing material it is worth using a professional graphic design company.
Don’t be daunted – we’re here to help! At BlueFlameDesign we understand how intimidating it can be if you haven’t been through it before. We walk our customers through the process step by step, talking language they understand. We work to the budget agreed at the onset! It is not as expensive as you would think and it will make a difference to your business.
Don’t forget – Your marketing should be seen as an investment!