Millions of people search for products and services online everyday so you should regard your website as the 'storefront' of your business (even if you have a literal storefront!). Your website needs to attract customers and keep them coming back for more.
So pull up your website and ask your self the following questions:. |
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| 01 - |
Where do your eyes go first? |
| You only have a few seconds to capture the attention of your audience so make sure they see something important. |
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| 02 - |
Can you immediately tell what your website is about? |
| Again, with only a few seconds to communicate your unique value to the viewer you will need to be clear, consice and compelling. |
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| 03 - |
Is the important information above the fold? |
| Make sure that all of your important information is above the 'fold'. Items such as your opt-in forms, special offers and Unique Selling Propositions. It helps with more click throughs if you don't make your visitor scroll down. |
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Are your main benefits highlighted? |
| Your visitors want to quickly learn 'what's in it for them'. Spell out the benefits clearly on the homepage if you can. |
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| 05 - |
Is ther a clear call to action? |
| If they like what they see, prospects need to know what to do next. It can be a buy now, start a free trial, or simply download a free report. Alternatively a simple Click here to contact us is usually a good place to start! |
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| 06 - |
Are you distracting the client from the main article? |
| Jarring colors, quick animation, and gaudy fonts can really be distracting. If your visitors are distracted, they'll click away and not buy your products or services. |
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Are you connecting with your clients? |
| Consumers want to buy from people, not machines. Connect with your prospects by being honest, straightforward and using a conversational style that is easy to read. |
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Do you back-up your claims? |
| Testimonials and referrals literally carry their weight in gold. People will tend to do business with a company that has received good feedback, has a good reputation and comes recommended by others. |
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Are you connected through Social Media? |
| Many people want to do a little more research before buying. Linking to social media sites such as Facebook and Twitter gives your potential customers another glimpse into your company. |
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Are you consistent with your message? |
| The golden rule for all business marketing is to keep your brand consistent. Make sure that the colours, fonts, logo and imagery are the same throughout all online and offline strategies. There's no point in a potential client finding your website only to move on because they are unsure if it's the right company! |
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Hopefully you will find the above tips useful and once you determine a few areas where you can improve, develop a plan to start implementing changes. You don't have to do them all at once - just do a few at a time until you have a website that really converts. |
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Branding, graphic design and print marketing solutions to get your business noticed! |
BlueFlameDesign are experienced in supporting businesses with their graphic design, branding and print marketing requirements, offering a professional, affordable and friendly service.
From logos to letterheads, business cards to brochures, flyers to folders, newsletters to new exhibition panels and compliment slips to complete advertising campaigns – we can take care of it all! Keeping your business brand consistent, stronger and more powerful.
Contact BlueFlameDesign now on info@blueflamedesign.biz or call us on 07867 853 874 and together we can ignite your business brand and set your marketing alight! |
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