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3 simple things to help build your Twitter presence

Published on 11/03/2012 by in Business Marketing
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There is no doubt that Twitter is an influential social media marketing tool that can be harnessed as part of your business marketing strategy, but how can your company reap the benefits of this popular service? Try these three simple things: 1. Listen. You need to know what people are saying about you to the wide world. Use Twitter Search or sign up for one of the many services to help you track what customers are saying about your brand. TweetDeck or Hootsuite are very popular in organising, scheduling and monitoring tweets. 2. Talk. Get your voice in the mix

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Dynamic Branding (It’s the same but different!)

Published on 09/03/2012 by in Business Marketing
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What Is Dynamic Branding? Dynamic Branding is an identity that can be changed, but has a basic element that always remains the same. Whether it is the word-mark, text/word itself, colors, or shape; the brand is still recognizable. Dynamic Branding is a way of giving your identity a fresh look without completely changing the identity. You are able to connect to everything; you can change the logo in relation to the seasons, change it for a special occasion, etc. Dynamic Branding has proved to be successful a number of times, but it does not work well for every company. Why

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Branding mistakes that can cost you business

Published on 06/03/2012 by in Business Marketing
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You know who you are as a company, but are you able to express that to your customers? Branding your business is a multilateral effort working toward the same goal – putting a clear picture in the heads of your customers of what your company does and what it stands for. Being able to articulate the message accurately is more difficult than it sounds. While there are plenty of ways to build your brand, there are also a few common mistakes you can make that will hamper your branding efforts. Here are a few examples of what you should avoid

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White & Sons Estate Agents ‘Mooove’ Over to the Experts

Published on 07/02/2012 by in Client News and Updates
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With a history of almost 200 years, Surrey based estate agents White and Sons pride themselves on the long-standing reputation they have acquired for providing the highest levels of service for their clients. So, they needed the support of a reputable graphic design agency that delivers a high level of service in return. BlueFlameDesign’s relationship with White & Sons started when appointed to design the new advertising campaign to run in the South East Farmer publication throughout 2011, and although White and Sons had a uniformed style to their Ads, it was agreed that a fresh approach would be advantageous

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7 Steps to get your Business and Marketing Plan focussed and ready for success

Published on 06/02/2012 by in Business Marketing
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Successful business can happen naturally but a truly strategic business and marketing plan can help to keep you focused on moving forward toward what you want your business to achieve. When asking clients if they have developed a business and marketing plan, rarely do they answer with a simple ‘yes’. We all know that it’s not easy to take time away from your everyday business to develop one. But, if you develop a good business and marketing plan that works for your company, you’ll absolutely increase business. Importantly you will be able to gauge what strategies are working and which

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