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Three key points to remember for effective business branding

Published on 20/04/2012 by blueflamedesign in Business Marketing

An effective brand strategy builds long term equity. Most business owners know the power of effective branding as well as knowing that they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy. 1. Establish your company’s core message and values What is your company’s “pivot point,” the unifying theme? Rather than starting with logos, tag lines, and websites, it’s best to start with the most important question of all, “Why are we doing this?” This type of introspection

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5 tips to help magnetise your business brand

Published on 26/03/2012 by blueflamedesign in Business Marketing

Do you have a magnetic brand? What efforts are you doing to develop a brand that truly draws people to you and your company? A magnetic brand is a brand that attracts people. Think about the brand’s you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like to associate with. It could be their logo or a colour, maybe it’s because you have always had a good experience when dealing with them. As a small business, you can take inspiration from some of the ‘big branded players’ and develop a

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There’s more to branding than meets the eye

Published on 19/03/2012 by blueflamedesign in Business Marketing

In its most simplistic definition, branding is your visible identity to the outside world. So sk yourself this – is your brand saying what it should about you or your business? The way in which you package your brand publicly defines your identity, and it may or may not have the capabilities to elevate you above the fray. That’s where strategic marketing comes into play. Branding goes beyond just aggressively pushing your products and/or services. It’s essential to consider your competition – what they are doing and how are they doing it?– and also to have a solid knowledge base

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QR Codes can bridge the gap between your offline and online marketing

Published on 14/03/2012 by blueflamedesign in Business Marketing

QR (Quick Response) codes have been around for a while, and because they are easy to create and reproduce, and store a lot of text and information, they really are an effective tool for inbound marketing. The codes are a great way to bridge the gap between your offline presence (flyers, business cards, posters, advertising campaigns etc.) and your online presence (Company website, Facebook, Twitter etc.). Also, since individual tags can have their own identities, they can be used to determine where the company is getting the most viewers or traffic. Despite these advantages, a lot of businesses have yet

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